After looking deep into our family history we were told of the story of our great grandfather Joseph Goldberg. Joseph owned a deli in the middle of new York which specialized in the art of sandwich building and dagwood creation. His small deli went out of business during the depression and has remained a leaf in our grand family tree. 

Brothers, John and Malcolm Goldberg, decided to continue our grandfather’s business, only modified into a truly memorable experience. Enjoy our fresh dagwoods today by following our ever-changing schedule of daily locations around the big apple.